Marketing your Business Yourself

 How to Market Your Business without Hiring a Marketer

Marketing is one of the most important aspects of running a successful business. It is the oxygen of the company, as some say, and they’re not wrong. A strong marketing campaign can help your business get noticed, but it can often be difficult to engineer such a campaign on a strict budget. For some budget-friendly ways to market your business without breaking the bank, try one or more of the following suggestions on how to market your business without hiring a marketer.

This blog contains Amazon affiliate links.

Go Back to School

If you are struggling with creating the next marketing campaign, now might be a good time for you to go back to school and try your hand at a business certificate, specifically a marketing one. 

For example, consider enrolling at the Kelley School of Business, one of the most prestigious institutions in the field. The Kelley Online Marketing Strategy Certificate can be yours in less than five months. 

What’s more, you can take the courses online, which is a lot easier to fit into your busy schedule than heading to class. This program can easily fit into a hectic life, and, most importantly, it equips you with the core concepts and skills that make a good marketer.

Trust in Networking

Many people shy away from networking events because they can take up a lot of time and don’t always provide instant results. Not seeing big results after putting in a lot of work can be frustrating, and you might think, “why bother?” 

But, when you do it right, networking can provide a lot of support. Through a strong network, you can find new opportunities naturally for your company. 

Networking generates organic publicity for your company through the people you meet and the opportunities they bring with them. So, free up your calendar and look for some networking events!

Ask Your Customers

Often, businesses shy away from asking their customers to refer others, but that is an excellent way to generate more organic traffic. By offering your existing customers an incentive for every referral, you motivate them to go out there and bring you more customers. 

For example, you might offer them a discount or a coupon. These new customers are a lot more likely to trust your company if a friend recommends you, rather than if they found you accidentally online.

Experiment with Free Trials

People love a freebie, that’s a given. So, if someone has the chance to try out your service for free for a limited time, they are likely to try it and invest some time in it, to “make the most” out of their trial. 

By the time the trial is done, they will like it so much that they will invest in the full product. This trial could be as short as a week or even extend to a month.

Final Tip: Get Involved with the Local Community

Often, marketers “overshoot it” by trying to cater to a global audience. But thinking small can be infinitely more effective if done right. You can stay involved virtually too. Find local groups on Facebook.

Affirm your presence through various local events (related or not to your field.) The more times people see you and your brand mentioned, the more likely they are to trust you.

If you still need help, we're happy to act as your marketing consultants! With over fourteen years of social media marketing experience, we can direct you to the easiest ways to market your business online.

How to Get More Traffic to Website: Traffic Secrets

Traffic at a Standstill?

This is a sponsored post. #ad Are you stuck in the eternal flow of social media? Do you have a blog, website, or other social media pages to sell a product or service? After you've exhausted all ideas, is your traffic still at a standstill? If so, you've probably searched for how to get more traffic to your website. It seems like an uphill battle. Okay, it is an uphill battle, but persistence and perseverance pay off.

I've been working the 30 day challenge in this book by Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. Let me just say, it may feel overwhelming, but that's what separates the successful entrepreneurs from the crowd. The past few years, I've slowed down on my personal endeavors. They've taken a backseat to the digital marketing that I do for other brands and businesses. I've got a keen eye for what needs to get done, but when it comes to doing it for myself, I don't always accomplish those goals. Reading this book has been the kick in the pants I needed to get motivated. 

The first thing I noted was it felt like work. It felt like stuff I don't really want to do. Ugh. If that's you and you can't find the motivation, this method isn't for you. However, you should kick yourself in the pants and just get it done. Even if you do only a portion of what's been explained in the book, it will motivate you to set new goals. I hadn't posted every day on any social media platform, for years. YEARS! It was clearly time to make a change. For me, this 30 day challenge helped me overcome some fears. I posted several times a day nothing bad happened. In fact, my social media pages, particularly Facebook, started getting more engagement. More. Not less. More! Social media sites like it when we're active. Even if you're just talking to yourself everyday, post something valuable to help build that engagement score.

Russell Brunson is doing all the things I dreamed of doing! Book signings, podcasts, videos, and most importantly, selling books! For me, the goal of more traffic is to reach my target audience and sell more books! I love to write and create content for kids, but it can be difficult to attract the right audience to your website and even more difficult to attract them to make a purchase. That's where your dream 100 comes into play. In Traffic Secrets, Russell Brunson details what it takes to work with your dream 100. The first step is to identify who they are so you need to make a list. Once you've got that list, you need to work it. Find ways to connect with your dream 100. Make sure your dream 100 knows who you are! You can read all about it in his book, Traffic Secrets.

By completing the Traffic Secrets 30-day challenge, you'll learn the strategies you need to increase your site traffic. You've probably already got a great product or service ready to go, you just those customers! If you've yet to create a product to sell, you need to get on that. 

Here are some of my products:

Summer Camp Handbook

Circle Time Handbook

Allegedly Mystic Novel

I sell my products anywhere I can! In his book, Brunson mentions how important it is to have an affiliate army. Get other people (your dream 100) to mention your books and sell them on their websites. Set them up as affiliates so that they earn a little for each book sale. After reading his book, I discovered that I really need to focus more on building my tribe. First thing I plan to do is set up an affiliate marketing program for other book bloggers. In this latest book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, entrepreneur Russell Brunson reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends and see opportunities that are invisible to everyone else. Having an affiliate army is a huge piece of the puzzle.

Russell Brunson is a Best-Selling Author & CEO of the $100M software company ClickFunnels. If you've started any digital marketing, you've probably heard of funnels. Everyone needs a funnel! He has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books and popularized the concept of sales funnels. Basically, you need a funnel where you have all sorts of marketing efforts pointing to your landing page or the page where you sell your product or service. You drop links to this page preferably through other great online and personalities, and they all funnel in one direction, which drives sales of your product or service. There's an online adage, "work smarter not harder." However, if you can work smarter and harder, you'll find success in your entrepreneurial endeavors. 

There's no time like the present, be sure to pick up your copy of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers and start your 30 day challenge today!

#TrafficSecrets 
#RussellBrunson 

 

My call to action:  Your kids have been cooped up for too long! Be sure to get your copy of my Summer Camp Handbook! 5 theme weeks of science experiments, recipes, exercises, games, and activities to enrich your lives!