How to Market Your Business without Hiring a Marketer
Marketing is one of the most important aspects of running a successful business. It is the oxygen of the company, as some say, and they’re not wrong. A strong marketing campaign can help your business get noticed, but it can often be difficult to engineer such a campaign on a strict budget. For some budget-friendly ways to market your business without breaking the bank, try one or more of the following suggestions on how to market your business without hiring a marketer.
This blog contains Amazon affiliate links.
Go Back to School
If you are struggling with creating the next marketing campaign, now might be a good time for you to go back to school and try your hand at a business certificate, specifically a marketing one.
For example, consider enrolling at the Kelley School of Business, one of the most prestigious institutions in the field. The Kelley Online Marketing Strategy Certificate can be yours in less than five months.
What’s more, you can take the courses online, which is a lot easier to fit into your busy schedule than heading to class. This program can easily fit into a hectic life, and, most importantly, it equips you with the core concepts and skills that make a good marketer.
Trust in Networking
Many people shy away from networking events because they can take up a lot of time and don’t always provide instant results. Not seeing big results after putting in a lot of work can be frustrating, and you might think, “why bother?”
But, when you do it right, networking can provide a lot of support. Through a strong network, you can find new opportunities naturally for your company.
Networking generates organic publicity for your company through the people you meet and the opportunities they bring with them. So, free up your calendar and look for some networking events!
Ask Your Customers
Often, businesses shy away from asking their customers to refer others, but that is an excellent way to generate more organic traffic. By offering your existing customers an incentive for every referral, you motivate them to go out there and bring you more customers.
For example, you might offer them a discount or a coupon. These new customers are a lot more likely to trust your company if a friend recommends you, rather than if they found you accidentally online.
Experiment with Free Trials
People love a freebie, that’s a given. So, if someone has the chance to try out your service for free for a limited time, they are likely to try it and invest some time in it, to “make the most” out of their trial.
By the time the trial is done, they will like it so much that they will invest in the full product. This trial could be as short as a week or even extend to a month.
Final Tip: Get Involved with the Local Community
Often, marketers “overshoot it” by trying to cater to a global audience. But thinking small can be infinitely more effective if done right. You can stay involved virtually too. Find local groups on Facebook.
Affirm your presence through various local events (related or not to your field.) The more times people see you and your brand mentioned, the more likely they are to trust you.
If you still need help, we're happy to act as your marketing consultants! With over fourteen years of social media marketing experience, we can direct you to the easiest ways to market your business online.
